Ease Emotional Buying

Written By Jen Lightwood

A leading Harvard research study revealed:

95% of the purchase decisions we make every day are driven by the emotions of our subconscious mind.

What kind of emotional spender are you? Take this money personality type quiz:

www.moneyharmony.com/moneyharmony-quiz

6 Common Money Personality Types include:

  1. Spender

  2. Amasser

  3. Hoarder

  4. Money Monk

  5. Avoider

What did this quiz reveal to you about your how you spend your money? Can you identify the emotion that leads your purchase decisions?

Hint… Top Five Emotional Spending Triggers:

  1. Jealousy

  2. Guilt

  3. Fear

  4. Sadness

  5. Celebratory

When we take time to reflect on our emotions and what drives our purchasing patterns, we are reveal the inner workings of our subconscious mind. This allows us to make more conscious decisions going forward.

An Invitation

Grab your ‘money’ journal and reflect on how you make most of your purchase decisions. What is your emotional trigger?

Join the Community Discussion

Share your insights and strategies for easing emotional buying.

Jen Lightwood https://jenlightwood.com
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